Denny's New Pancake Launch
For the first time in over 60 years Denny's introduced a brand new pancake recipe. They are now 50% fluffier and 100% more delicious.
Pre-Roll
Targeted YouTube Pre-Roll
A series of targeted YouTube ads based on content viewers were about to watch.
The FORK PRO
First came our new fluffier, tastier pancakes. Now, in their wake, comes a new fork to eat them with. People who tune into the Grand Slams will be able to get their very own special edition FORK PRO.
The Grand Slams - Zero Easy Payments
The Fork Pro was then given away to anyone who watched this Grand Slams' episode live and headed to the Breakfast Stuff Network website.
Breakfast Food Network Home Page
As you can see, people really wanted the FORK PRO.
- CW: Ryan Brown
- Creative Directors: Craig Melchiano & Mike Lear
- Agency: EP + Co