Wouldn't it be great if everyone said what they meant?
The Citi Double Cash card does...
A collection of the "Say What You Mean" campaign. I worked on all spots except for "Date" and "Contractor."
Katy Perry is known for always saying what she means. Perfect.
We also did a partnership with the New York Mets. I ran the shoot at Citi Field, filming 3 spots in a single day. Social, and radio ads were almost produced to round out the creative.
AWARDS: FCS (Financial Communications Society) GOLD