Vetty Awards: Best in Show
RX Awards: Gold
Objective: Revitalize the brand Revolution Plus, a topical solution for cats to protect them from pesky parasites, and launch its first new campaign in over 20 years.
Solution: Parasites don’t have to be scary… We channeled the world of retro B-horror movies to show how common parasites can invade your home by clinging to your clothes and shoes. Scary!
The TV commercial was shot using practical effects to be as true to this era of film as possible.
I also ran a photoshoot in conjunction with the TV production.
These are some select images.