Pop-Tarts TV
Pop-Tarts wanted to start discussion around the ways people like to eat Pop-Tarts: toasted, frozen, or straight from the foil. But they’d also just settle for people eating more Pop-Tarts.
Not A Commercial For Pop Tarts
Director: Mike Bernstein
The Only Way To Eat Pop Tarts
Pop Tarts POV
Because technology doesn’t allow for us to deliver food through the screen, we created a second video, filmed through the eyes of the main character, that recreated the experience of enjoying that sweet frosting and filling bite by bite by bite by bite…
TV: Have You Heard?
New Pop-Tarts Bites are meant to be enjoyed however you eat regular sized Pop-Tarts. Just ask these weirdos. I mean, fans.
Director: Sunbeam
Ice Dispenser :06 Bumper
Tan & Toasted :06 Bumper
Pop-Tarts Bites: School :06 Bumper
CW: Emily Bress (Bites)
Creative Directors: Jason Liberatore & Elizabeth Cauvel (Bites)
Agency: MRY