Creative Director: Jason Liberatore
Associate Creative Director: Chris Cino
Associate Design Director: John Garofalo
Pop-Tarts have inspired some of the most passionate fans out there to create their own unique Pop-Tarts designs, paintings, and sculptures. They didn’t do it for the money or the fame. They were just real, everyday fans contributing to the fandom that inspired them.
So we gave them a shot to be true co-collaborators by enlisting them to create custom merch other fans could use to show off their love of Pop-Tarts.
1.5 million total Impressions, 6 thousand attendees over 2 days (double the expected turnout) and 15 thousand sampled Pop-Tarts over the weekend.
Our big official drop was a fully-immersive experience at the Gen Z mecca for music and streetwear:
Tyler The Creator’s Camp Flog Gnaw Carnival.
Tyler even got in on the fun and collaborated with us on his own Pop-Tarts design.
We even had two exclusive surprise performances by Camp Flog Gnaw performers Destiny Rodgers and Elephant Gym