Earned Media, Social Media
Objective: Denny's was a sponsor of the College Basketball Slam Dunk Contest. How could we leverage it so people were talking about Denny's?
Solution: Why not have one of the athletes try and dunk over our beloved Pancake from The Grand Slams video series.
Hilarity ensued when Mississippi's Craig Sword took up the challenge...
Role: Art Director
And then a lot of people on the internet posted about it.
No hard feelings from Pancake though. He made sure all was cool on Twitter.
Designed some custom swag for all those cool college kids with their complicated shoes.