360 campaign. TV, OLV, Microsite, Social Media, Print, OOH
Objective: For the first time in over 60 years Denny's introduced a brand new pancake recipe. They are now 50% fluffier and 100% more delicious. We were tasked with launching these new pancakes.
Solution: Sorry Grandma, your pancakes aren't numero uno anymore. We created an entire 360 campaign that promoted Denny's Pancakes. From TV vignettes of sad home chefs, to a social media unboxing of the new "Fork Pro" to a Grand Slams integration QVC episode where viewers at home can win their very own Fork Pro.
Role and Responsibilities: Art Director, supporting script writer. Designed all TV graphics and oversaw all video editing.
A series of targeted YouTube ads based on content viewers were about to watch.
First came our new fluffier, tastier pancakes. Now, in their wake, comes a new fork to eat them with. People who tune into the Grand Slams will be able to get their very own special edition FORK PRO.
The Fork Pro was then given away to anyone who watched this Grand Slams' episode live and headed to the Breakfast Stuff Network website.
As you can see, people really wanted the FORK PRO.