TV, Print, OOH. Digital, Radio
Objective: Make people realize that Buzzed Driving could cost you up to $10,000 in fines and legal fees.
Solution: If you are Buzz, Busted and Broke, you might have to move back in with your parents and that might be worse than hard time.
Role: Art Director and Type Designer
Ad Council found a few more dollars (emphasis on few) and asked us to do some more stuff. We had no $$ for talent or even voiceover, so we had to figure out how to dramatize our message out another way. With the generous donations of many friends' talents and time, I think we succeeded. It is a continuation of the "Solitary Confinement" TV spot above.
Since one of Yelp's most popular sections is bar photos, we uploaded our neon signs into the photo galleries of popular bars on Yelp. We made sure to pick bars where neon signs "made sense," which also allowed us to catch people off–guard when all they are thinking about is a good time.