TV, OLV
Objective: Introduce a new kind of Pop-Tart to a young audience.
Solution: New Pop-Tarts Crisps have gooey, real fruit filling inside a crispy crust topped with delicious frosting. But all kids needed know was that they’re better than anything else they could think of.
This was one of the first new product launches for Pop-Tarts in years.
Roles and Responsibilities: Senior Art Director, supporting script writer, oversaw TV shoot and product photoshoot and retouching.
I oversaw all new product shoots, working closely with the photographer and food stylist to capture a realistic and natural representation of the Frosted Strawberry and Frosted Brown Sugar Crisps.
CW: Emily Bress
Creative Directors: Jason Liberatore & Elizabeth Cauvel
Agency: MRY