Chris Cino Creative
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Pop-Tarts Brand Book

Objective: Give Pop-Tarts a brand redesign that appeals to a Gen Z audience.

Solution: Time to put the crazy in Pop-Tarts' "Crazy Good." We completely refreshed all design elements and created a master guide encompassing everything you need to know when it comes to Pop-Tarts. From how to photograph the perfect Pop-Tart bite, to custom typography this brand book covers it all.

Role: Associate Creative Director / Designer. Led a team of designers as we refreshed almost every aspect of the Pop-Tarts brand.