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Pop-Tarts Brand Book
Objective: Give Pop-Tarts a brand redesign that appeals to a Gen Z audience.
Solution: Time to put the crazy in Pop-Tarts' "Crazy Good." We completely refreshed all design elements and created a master guide encompassing everything you need to know when it comes to Pop-Tarts. From how to photograph the perfect Pop-Tart bite, to custom typography this brand book covers it all.
Role: Associate Creative Director / Designer. Led a team of designers as we refreshed almost every aspect of the Pop-Tarts brand.
Here are some selects from the Brand Book.
Associate Design Director: John Garofalo. Art Directors: Beverly Brown Elayna Milano. Creative Director Writers: Jason Liberatore, Elizabeth Cauvel. ACD Writer: Jason Peele.
Copywriters: Emily Bress, Olivia Bono