OLV, Social Media, Print
Vetty Awards: Best in Show
RX Awards: Gold
Objective: Revitalize the brand Revolution Plus, a topical solution for cats to protect them from pesky parasites, and launch its first new campaign in over 20 years.
Solution: Parasites don’t have to be scary… We channeled the world of retro B-horror movies to show how common parasites can invade your home by clinging to your clothes and shoes. Scary!
Role and Responsibilities: Creative Director and Designer. I lead the concept through all aspects of production and post. I also designed the type logo by hand.
The spot was shot using practical effects to be as true to this era of film as possible.
These are some select images.