Tic-Tac
Print, AR App, Digital
Objective: Promote Tic-Tac's new 200 Big Bottle Pack
Solution: Typographic print posters calling out all the types of people you can now share your Tic-Tac's with, or not.
We also created an AR game promoting their Berry Flavor that was featured on Tic-Tac's "Shake It Up" App.
Role: Art Director / Designer / Hand Model
Concepted and designed this augmented reality game to promote the new Strawberry Fields flavor of Tic-Tac. And it has buzz saws.
Scan any pack brand new Strawberry Fields Tic-Tacs with the mobile app viewer and take control of the bouncy mint trampolines. The goal is simple: keep the delicious strawberry from going splat.
Behold! The only known video footage of the game in action!
- CW: Blake Solomon
- Creative Directors: Eddie Van Bloem & Saks Afridi
- Agency: Merkley + Partners