Objective: Pop-Tarts wanted to start discussion around the ways people like to eat Pop-Tarts: toasted, frozen, or straight from the foil. But they’d also just settle for people eating more Pop-Tarts.
Solution: Food centric spots mixed with slightly off humor to highlight the how creative people can get eating Pop-Tarts.
Roles and Responsibilities: Associate Creative Director. Copywriter (TV) and oversaw integration into social media calendar.
Director: Mike Bernstein
Because technology doesn’t allow for us to deliver food through the screen, we created a second video, filmed through the eyes of the main character, that recreated the experience of enjoying that sweet frosting and filling bite by bite by bite by bite…
New Pop-Tarts Bites are meant to be enjoyed however you eat regular sized Pop-Tarts. Just ask these weirdos. I mean, fans.
Director: Sunbeam
CW: Emily Bress (Bites)
Creative Directors: Jason Liberatore & Elizabeth Cauvel (Bites)
Agency: MRY