TV, OLV, Social Media, Print, OOH
Objective: Promote the Citi Double Cash Card. Double really does mean double.
Solution: We created humorous spots featuring everyday scenarios in a world where people actually said what they meant.
Roles and Responsibilities: Senior Art Director, supporting copywriter.
A collection of the "Say What You Mean" campaign. I worked on all spots except for "Date" and "Contractor."
Katy Perry is known for always saying what she means. Perfect.
We also did a partnership with the New York Mets. I ran the shoot at Citi Field, filming 3 spots in a single day. Social, and radio ads were almost produced to round out the creative.
AWARDS: FCS (Financial Communications Society) GOLD